How we use Reframing to help our clients grow 3x times

We at Growth Basket believe in clarity and validation. To make that possible we use a unique process called GrowthMapping. GrowthMapping is a program for 4 weeks to 6 months that helps B2B startups clearly define their idea, target audience, and value proposition, validate them real-time in the market, build or shape the product/service that’s highly relevant for the market, conduct live experiments that are focussed on high conversions and traction. GrowthMapping takes you from initial idea spark to a fully developed flame ready to lit the world on fire.

While initial traction is an objective, we also help teams to scale but with a slightly different process.

Why do we GrowthMap?

We GrowthMap because we want to ensure that your investments of time, money and effort are derisked, instead of launching a solution that has no takers we want companies to launch solutions that are meeting a strong demand.

One of the tools we use in the GrowthMapping process is called Reframing, this article will give you an insight and give you a sneak peek into what happens behind the scenes in our GrowthMapping sprints.

 

Reframing

What is it?

It is an examination of a company’s unsolved problems and issues from different perspectives and numerous angles, making it possible to deconstruct beliefs and assumptions of the players (stakeholders), and break down their thought patterns, helping them to change paradigms within the company and, in doing so, take the first step towards achieving innovative solutions.

For example:

“Why are 71% of potential customers leaving our website without clicking our call to action?”, this right away can be assumed as a Conversion Rate Optimization (Elements on the website not connecting thereby changing the variables can make the difference) problem, but it could also be that your product is missing a key feature – benefit or it could also be about delivery terms. Reframing helps in this process to see the problem more precisely before we can deep dive.

When to use it?

Because a problem cannot be solved using the same kind of thinking that gave rise to it, reframing must be undertaken as a first phase in generating innovative solutions. This also serves as an initial stage to improve products, services and/or processes, since it makes it possible to approach the issue from new perspectives.

How to apply it?

The reframing process occurs in cycles of capture, transformation, and preparation, which repeat themselves until the objective is achieved.

The goal is to stimulate all parties involved to see the problem from different points of view, creating a new understanding of the context in order to lead to the identification of innovative paths. Usually, the consulting team acts as the facilitator of a process whose duration may vary, from a single workshop to several weeks. The important thing is for the meetings to take place where participants can be questioned and assigned small tasks to encourage new thinking patterns.

1. Capture:

This is the collection of data about the purpose of the product/service/ company in terms of the beliefs and assumptions of the subject that are to be used in the transformation phase. Capture frequently occurs during encounters or meetings with the stakeholders involved in the process, where, at the outset, they are asked questions (interviewed) about innovation, though they may also be prompted to engage in analogy exercises, staging or other dynamics to arrive at a different view of the issue.

2. Transformation:

With data in hand, the transformation is accomplished by the project team, which surveys the data collected in the previous phase and adds new perspectives. In this phase, a variety of techniques may be applied, such as mind maps, journeys, denial and so on, depending on the objective, client type, and stage of the process.

3. Preparation:

Preparation is the moment when materials for impact awareness are created based on the result of the transformation phase and are used to stimulate the parties to reflect. Frequently, issues that need clarification are raised, and tools for the next cycle (back to capture) are developed/chosen.

Why our clients love the reframing process:

  1. It provides an easygoing environment, where the client is invited to relax and rethink his/her ideas and is challenged.
  2. It holds provocative and emotional discussions full of examples of real-life stories to facilitate understanding of what is being proposed.
  3. At the end of each session, we offer materials to enable the client to carry over – both inside and outside the company – what they have experienced and learned during the generative Sessions.
  4. Our workshop facilitators run simulations for the client, providing new insight into the initial questions and transforming an uncertain future into something plausible.
  5. Clients go back with clarity with regards to their concepts, ideas, and assumptions
  6. Overall they see an immediate implementation thereby improving their growth curve

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